Dunkin Derek tvc

Middle East

Save Japan

new work for 2011
PLDT Budget Card
finalist, Araw Values Awards 2012

Comelec pro bono

The Challenge
Make the people more vigilant during the 2007 elections

The Idea
Since election returns were always a numbers game, we chose to highlight the game of Pitik-Bulag or Blind Man's Bluff

 
click to view the tvc

Dunkin Donuts Wheel of Love

People usually send flowers and chocolates on Valentine's but not doughnuts.

The Challenge

Change this mindset and let couples give each other doughnuts as gifts.

The Idea
We came up with the Wheel of Love by re-designing Dunkin Donuts box and incorporating a zodiac sign compatibilty game. Then we worked on the TVC featuring comedian Joey de Leon who was famous for portraying dual roles, playing both FPJ and Sharon Cuneta; a spoof from the famous action-romance blockbuster "Kahit Konting Pagtingin"


The Results

All stocks were sold out by Valentine's day lunchtime.

click to view the TVC

Talk 'N Text tv

Houseband 2008
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Pacquiao and Boatman 2008
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Reporter 2007

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Lihi 2008
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Tropa 2007
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Carinderia
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Tipid-Sulit Pinas

Tipid-Sulit is an advocacy of Talk 'N Text to empower the Pinoy by being "madiskarte" in his everyday life. it aims to uplift their lives and reinforce the positive values that the brand advocates – tipid (affordable), sulit (good quality), and diskarteng tipid-sulit or the attitude of getting more for less.

The project is a 360 integrated campaign tapping above-the-line and digital media.  

Awards:  Philippine Quill Award of Excellence 2009

Bronze in the 2010 Tambuli Awards, Best Innovative and Integrated Media Campaign
Bronze in the 2010 Tambuli Awards, Best in Creative Idea and Execution categories.