Friday, February 18, 2011

Tipid-Sulit Pinas

Tipid-Sulit is an advocacy of Talk 'N Text to empower the Pinoy by being "madiskarte" in his everyday life. it aims to uplift their lives and reinforce the positive values that the brand advocates – tipid (affordable), sulit (good quality), and diskarteng tipid-sulit or the attitude of getting more for less.

The project is a 360 integrated campaign tapping above-the-line and digital media.  

Awards:  Philippine Quill Award of Excellence 2009
Bronze in the 2010 Tambuli Awards, Best Innovative and Integrated Media Campaign
Bronze in the 2010 Tambuli Awards, Best in Creative Idea and Execution categories.

No comments:

Post a Comment