People usually send flowers and chocolates on Valentine's but not doughnuts.
The Challenge
Change this mindset and let couples give each other doughnuts as gifts.
The Idea
We came up with the Wheel of Love by re-designing Dunkin Donuts box and incorporating a zodiac sign compatibilty game. Then we worked on the TVC featuring comedian Joey de Leon who was famous for portraying dual roles, playing both FPJ and Sharon Cuneta; a spoof from the famous action-romance blockbuster "Kahit Konting Pagtingin"
The Results
All stocks were sold out by Valentine's day lunchtime.
click to view the TVC
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