The people of Draftfcb wanted something new, exciting and memorable for their clients during Christmas. Inspired by people who are always posting their pictures in Facebook and the smiles brought about by the Yuletide season, we launched draftfcb smile. This microsite ran a contest for clients and friends of the Agency. "Wacky smiles" were distributed to clients instead of the ho-hum Christmas cards and all they had to do is post their wackiest smiles everyday. The site brought in good buzz about the company, they even got a call from potential clients.
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